On Running

eCommerce Online Store UI Design

UI/UX Design Portfolio

The project involved in-depth research to understand the target audience and the competitive landscape. Based on this research, I developed wireframes, visual designs, and prototypes. The eCommerce platform was then built to be responsive across all devices, ensuring a smooth shopping experience whether the user is on a desktop, tablet, or mobile.

The user interface was crafted to mimic the excitement and intrigue of physical shopping. High-quality product images, detailed descriptions, and customer reviews were used to provide comprehensive product information. This approach aimed to help customers make informed purchasing decisions and minimize the uncertainty often associated with online shopping.

A key element in the design was the streamlined shopping cart and checkout process, which was designed to be as frictionless and straightforward as possible. Special attention was paid to security features to build trust and reassure customers about the safety of their transactions.

My contribution

  • Competitors Analysis.
  • User Research.
  • Concept Ideation.
  • Wireframing & Prototyping.
  • Responsive Design.

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Product Designer St. Louis