E-commerce execution partner for agencies
Reliable e-commerce execution
for agencies and growing brands
I partner with agencies to build Shopify, Square Online, and WooCommerce projects under their brand, delivering high-quality stores without stretching internal teams. I also help businesses launch conversion-focused websites that generate real results.
7+ years experience • Shopify Partner • Square Certified Partner • WooCommerce & WordPress Specialist
Agency Partnerships
I collaborate with creative and marketing agencies to deliver Shopify, Square Online, and WooCommerce builds under their brand. From scoping and technical execution to launch and handoff, I integrate into your workflow and deliver projects cleanly and predictably.
Why Agencies Choose Me
- Reliable delivery – Projects completed on time, on scope
- White-label execution – Work under your brand, no client contact
- Structured process – Clear timelines, no surprises
- No drama – Professional communication, proactive updates
- Flexible capacity – One-off builds or ongoing partnerships
What I Execute
- Shopify stores – Custom themes, product setup, checkout optimization
- Square Online stores – Full builds with POS integration
- WooCommerce sites – WordPress/Elementor builds
- Platform migrations – Wix → Shopify, Square → WooCommerce, etc.
- Store optimization – Speed, SEO, conversion improvements
Process
- Scope alignment – Review project requirements, timeline, budget
- Execution – I build while you manage the client relationship
- Review cycles – Structured checkpoints for your team's approval
- Delivery – Handoff with documentation, training if needed
- Support – Post-launch fixes and ongoing partnership options
Recent Work
E-commerce stores and business websites built across Shopify, Square Online, WooCommerce, and WordPress. Clean execution for agencies and direct clients.
What Clients Say
Working with Roman was straightforward and professional from day one. He built our Square Online store exactly to spec, integrated it with our POS system, and had us live in three weeks. Highly recommend.
Jim D.
Pssst, Pick Me! Crafts
Roman is incredibly easy to work with and a highly skilled designer. We have collaborated on projects for the past 3 years, and I have no hesitation in recommending him for creating user-friendly solutions.
Elizabeth K.
LeaseLabs/RealPage, Inc
Roman understood what we needed for our law firm website and delivered it without overcomplicating things. Great communication, met every deadline, and the site turned out exactly how we wanted it.
Ethan W.
By George Legal
How We'll Work Together
Step 1
Discovery Call
We’ll discuss your business goals, target audience, and what you want your website to accomplish. I’ll ask about your competitors, timeline, and budget to make sure we’re a good fit.
Step 2
Proposal & Timeline
You’ll receive a detailed proposal with exactly what I’ll deliver, when, and what it costs. No surprises, no hidden fees. If you’re happy with it, we move forward with a 50% deposit.
Step 3
Design & Build
I’ll create your site with regular check-ins (usually twice per week). You’ll see progress as I work and have opportunities to request changes. Most revisions happen during this phase.
Step 4
Launch & Training
After your final approval, I’ll launch the site, provide training on how to manage it yourself, and be available for any questions. You’ll have everything you need to own your site confidently.
Platform Expertise
Certified partner credentials and deep technical knowledge across the platforms agencies need most for e-commerce execution.
Shopify
Custom theme development, product setup, and checkout optimization. As a Shopify Partner, I have direct access to Shopify resources and support to deliver reliable builds for your clients’ e-commerce stores.
Key capabilities:
- Custom theme modifications
- Product catalog setup
- Payment and shipping configuration
- App integrations
- Migration from other platforms
Square
Complete Square Online builds with seamless POS integration. As a Square Certified Partner, I specialize in connecting online stores with physical retail locations, perfect for clients who need unified inventory management.
Key capabilities:
- Full store setup
- POS integration
- Inventory sync
- Gift card configuration
- Multi-location management
WooCommerce
WordPress and Elementor e-commerce solutions for clients who need flexible, scalable stores. Seven years of WordPress experience means reliable execution on WooCommerce builds, migrations, and optimizations.
Key capabilities:
- Custom WooCommerce setup
- WordPress/Elementor builds
- Payment gateway integration
- Shipping and tax configuration
- Performance optimization
Direct Client Services
I also work directly with businesses who need custom e-commerce stores or professional websites. Same reliable process, same platform expertise—built specifically for your business goals.
What I build:
- E-commerce stores – Shopify, Square Online, or WooCommerce solutions tailored to your products and customers
- Business websites – Professional sites for service businesses, law firms, healthcare, and corporate clients
- Website redesigns – Refresh outdated sites with modern design and improved performance
- Platform migrations – Move from Wix to Shopify, Square to WooCommerce, or any platform transition
Typical timeline: 2-6 weeks from discovery to launch
Frequently Asked Questions
How long does a website project take?
Most custom website projects take between 2 to 6 weeks from start to launch, depending on the platform and project complexity. Shopify store development typically takes 3-4 weeks for a standard e-commerce build, while Square Online websites with POS integration usually require 2-3 weeks. More complex WooCommerce development projects with custom features may take 4-6 weeks.
For agency partners, I provide detailed timeline estimates during our scope alignment phase and structure the project with clear milestones. Direct business clients receive a specific timeline in their proposal based on their platform choice (Shopify, WordPress, or Square Online) and feature requirements.
Timeline factors include: platform selection, number of products for e-commerce stores, custom design requirements, content preparation, and client feedback cycles. Rush projects may be available depending on current capacity, contact me to discuss expedited timelines for urgent website launches.
What platforms do you build on?
I specialize in four main website platforms for professional web development:
Shopify (Official Shopify Partner) – I build custom Shopify e-commerce stores with theme customization, product setup, payment gateway integration, and app installations. As a Shopify Partner, I have direct access to Shopify resources for reliable Shopify development. Perfect for businesses selling physical products, digital goods, or subscriptions.
Square Online (Square Certified Partner) – I create Square Online stores with seamless Square POS integration for retail businesses. As a Square Certified Partner, I specialize in connecting online and in-store inventory, gift card setup, and multi-location management. Ideal for boutiques, restaurants, and service businesses with physical locations.
WooCommerce/WordPress – I develop WooCommerce websites on WordPress using Elementor for businesses needing flexible, scalable e-commerce solutions. Seven years of WordPress development experience means reliable execution on custom WooCommerce stores, payment integrations, and shipping configurations.
Wix – I build Wix websites for businesses needing quick launches with user-friendly content management. Suitable for service businesses, portfolios, and small e-commerce operations.
I also handle platform migrations between any of these systems. Whether you’re moving from Wix to Shopify, Square to WooCommerce, or any other transition.
Do you work with businesses outside St. Louis?
Yes, I work with businesses nationwide and marketing agencies across the United States, although I’m based in St. Louis, Missouri. Most web design projects are handled completely remotely through video calls, screen sharing, and project management tools.
For St. Louis businesses, I’m available for in-person discovery meetings if preferred, but remote collaboration works seamlessly for e-commerce development regardless of location. I’ve built Shopify stores, Square Online websites, and WordPress sites for clients from California to New York, with the same reliable process and communication.
Agency partners appreciate that I can execute white-label web development for their clients anywhere in the country without geographic limitations. Whether your client is local to your agency or across multiple states, I deliver the same quality website design and development services.
What's your pricing for web design services?
Website design pricing depends on platform, scope, and features, but here are typical ranges:
Custom Business Websites: Starting at $2,500 for professional WordPress websites, Wix sites, or basic Square Online builds. Includes responsive design, contact forms, and basic SEO setup.
E-commerce Stores: $3,500-$7,500 for Shopify store design, Square Online e-commerce, or WooCommerce development. Pricing varies based on number of products, custom features, payment gateway setup, and platform choice.
Website Redesigns: Starting at $2,000 for refreshing existing sites with modern design, improved performance, and mobile optimization. Platform migration projects (moving from one system to another) are quoted based on content volume and complexity.
White-Label Agency Projects: Project-based pricing for marketing agencies needing reliable e-commerce execution. I provide detailed estimates after reviewing scope, timeline, and platform requirements.
All web design quotes include discovery consultation, custom design, development, mobile responsiveness, basic SEO optimization, training, and 30 days post-launch support. Payment plans available. Typically 50% deposit to start, 50% after design approval before I begin development.
Do you require full payment upfront for website projects?
No, I don’t require full payment upfront. Website development payment is structured to protect both parties:
Standard Payment Structure:
- 50% deposit when starting your website design project
- 50% final payment after design approval, before development begins
Larger Projects (over $5,000):
- Milestone-based payments available
- Typical structure: 33% deposit, 34% at design approval, 33% at launch
Agency Partners:
- Flexible payment terms available for ongoing white-label development relationships
- Net-30 terms considered for established partnerships
The deposit secures your project timeline and covers initial web design work including discovery, planning, and design mockups. The second payment is due once you approve the design and before I begin building your website. This ensures you’re fully satisfied with the design direction before development starts.
All web development contracts include clear deliverables, timeline, revision policy, and payment schedule. No hidden fees—the quote you receive is the price you pay unless you request additional features during development.
What happens after the website launches?
After your website goes live, you receive comprehensive support to ensure smooth operation:
Included Post-Launch Services:
Training: Video walkthrough showing how to update content, add products (for e-commerce websites), manage blog posts (for WordPress sites), and handle basic maintenance tasks on your Shopify, Square Online, WooCommerce, or Wix platform.
30-Day Support Period: Bug fixes, technical issues, and questions covered at no additional charge for one month after launch. This ensures your business website runs smoothly as you start using it.
Analytics Setup: Google Analytics and Google Search Console configured so you can track website traffic, visitor behavior, and SEO performance from day one.
Analytics Setup: Google Analytics and Google Search Console configured so you can track website traffic, visitor behavior, and SEO performance from day one.
Optional Ongoing Services:
Website Maintenance: Monthly plans available for regular updates, security monitoring, backups, and technical support for WordPress maintenance, Shopify updates, or other platforms.
SEO Services: Ongoing search engine optimization including content updates, keyword optimization, and performance improvements to increase organic traffic.
Content Updates: Monthly retainer options for regular content additions, product uploads, blog posting, and page updates.
For agency clients, I provide complete handoff documentation including platform access, design files, and technical specifications for your team to manage ongoing client website maintenance.
Can you redesign my existing website?
Yes, I provide website redesign services for businesses looking to modernize outdated sites, improve mobile responsiveness, or switch platforms entirely.
Website Redesign Options:
Same-Platform Redesign: Refresh your existing WordPress website, Shopify store, Wix site, or Square Online store with updated design, improved navigation, and better mobile experience. Redesigns start at $2,000 depending on site size and complexity.
Platform Migration: Move your site to a better platform—common migrations include Wix to Shopify for better e-commerce features, Square to WooCommerce for more customization, or legacy platforms to modern WordPress with Elementor. Migration projects preserve your content, SEO rankings, and improve site performance.
E-commerce Upgrade: Transform basic business websites into full e-commerce platforms by adding Shopify, WooCommerce, or Square Online functionality. Includes product catalog setup, payment processing, shipping configuration, and inventory management.
Redesign Process:
- Audit: Analyze current site performance, SEO rankings, and user experience issues
- Strategy: Identify improvements for design, speed, mobile optimization, and conversion
- Development: Build redesigned site on staging environment for your review
- Migration: Launch with proper redirects to maintain SEO rankings and avoid broken links
- Optimization: Fine-tune performance, speed, and search engine visibility post-launch
All website redesign projects include mobile-responsive design, speed optimization, basic SEO improvements, and training on your updated platform. Perfect for businesses with outdated sites struggling with poor mobile experience, slow loading times, or declining search rankings.
Do you work white-label with marketing agencies?
Yes, white-label web development is a core part of my business. I partner with marketing agencies, creative agencies, and digital agencies to execute website projects under their brand with zero client contact.
How White-Label Partnership Works:
Your Brand, My Execution: All work is delivered under your agency’s name. I never contact your clients directly unless you specifically request it. Your client sees your agency managing everything—I’m invisible.
Platforms Covered: Shopify development, Square Online builds, WooCommerce/WordPress websites, and Wix sites. As a Shopify Partner and Square Certified Partner, I bring verified credentials to your agency’s offerings.
Reliable Delivery: Structured process with clear milestones, proactive communication with your team, and on-time completion. No drama, no missed deadlines, no excuses—just clean e-commerce development execution.
Agency Benefits:
- Scalable Capacity: Take on more web design projects without hiring full-time developers
- Platform Expertise: Offer Shopify, Square, and WooCommerce without maintaining in-house specialists
- Predictable Timelines: Standard 2-6 week turnaround for most builds with clear scope alignment
- Documentation: Complete handoff materials for your team to manage ongoing client relationships
Typical Agency Projects:
- E-commerce stores for retail, wholesale, and subscription businesses
- Business websites for professional services, healthcare, and B2B companies
- Platform migrations when clients outgrow current systems
- Website redesigns for agencies’ existing client base
I work with agencies in St. Louis, across Missouri, and nationwide. Whether you need one-off project support or ongoing partnership for regular white-label website development, I provide consistent quality and reliable execution.
Contact me to discuss your agency’s overflow needs, upcoming projects requiring specialized e-commerce platforms, or establishing an ongoing web development partnership.
Ready to Get Started?
Whether you’re an agency needing reliable e-commerce execution or a business ready to launch your website, let’s discuss how I can help.
Prefer email? hello@romanlanda.com
Located in St. Louis? Let’s grab coffee instead