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Beauty & Skincare Web Application Design
In this design project, the goal was to create a website that encapsulates the elegance and sophistication inherent in the beauty & skincare industry. The design aesthetic was meticulously crafted to be sleek, inviting, and luxurious, informed by a color palette radiating warmth and opulence.
The project began with a comprehensive user research phase to understand the target audience’s needs and expectations, which informed the development of intuitive site navigation. This ensured a smooth user journey, enabling customers to effortlessly discover the products they seek and gain insights into their benefits.
Particular attention was paid to optimizing the online shopping experience, focusing on simplicity and efficiency. This included designing a streamlined checkout process, a wishlist feature, and personalized product recommendations to enhance user engagement.
My contribution
- Concept Ideation.
- User Research.
- Persona Creation.
- Design System Creation.
- Wireframing.
- Responsive Design.
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